Hamburg Football Club (HSV or Hamburger SV) and HanseMerkur extend partnership
Hamburger SV and HanseMerkur have agreed to continue and expand their partnership
Hamburg, September 4, 2020. Hamburger SV and the HanseMerkur Insurance Group are extending their partnership, which has existed since 2018, for another year until 2021. In this context, HanseMerkur is expanding its activities and areas of activity as an exclusive partner and will henceforth become an even more important partner of the HSV. The focus here remains on the kids and family area, and HanseMerkur will also significantly increase its activities on the HSV’s youngsters. In addition, HSV travel will continue to be supported as an important component.
“Families and children are now even more a focus,” explains HanseMerkur board member Eric Bussert. “In addition to the great program in the HanseMerkur family block and joint activities with Dino Hermann, the children and the HSV offspring will also wear the HanseMerkur logo on their chests. We are pleased to be at HSV’s side as a partner for another year and, as a Hamburg company, we are aware of our social responsibility. We therefore support young people with full conviction and make our contribution to the future of our society. ”
“We are incredibly pleased that HanseMerkur is partnering with us in the coming season. The deep connection to Hamburg and the joint values were important foundations for the continuation of our common path,” adds Henning Bindzus, Director of Business Relations and Brand at HSV Fußball AG. “We thank HanseMerkur very much for the continued cooperation.”
“The fact HanseMerkur has decided to also be present in future on the jerseys of our U21s and all HSV junior teams is a strong sign,” said Jonas Boldt, Board Member Sport at HSV Fußball AG. “Both HanseMerkur and we consider this area of immense importance and are hence incredibly pleased about the expanded support for this area.”